The Role of Big Data & Mobile in College Sports: References

The following is a list of references for the five-part series on The Role of Big Data & Mobile in College Sports by guest authors Scott Tester, Preston Shytle and Allison Whitworth.

AECOM. (2016). 2016 Trends in College Athletics. Retrieved from:
http://www.aecom.com/2016-trends-collegiate-athletics/

AG Reporter. (2015, February 5). Media Fragmentation Presents Opportunity for Marketers. Retrieved from:
http://www.arabiangazette.com/media-fragmentation-presentsopportunity-for-marketers-20150205/

Arthur, L. (2013, August 15). What is Big Data? Retrieved from Forbes:
http://www.forbes.com/sites/lisaarthur/2013/08/15/what-is-big-data/#7a470a983487

Brewster, P. (2013, May 22). Need a Beer? These Ballpark Apps Are Changing How You Get One. Retrieved from Entrepreneur:
http://www.entrepreneur.com/article/226770

Brousell, L. (2014, March 13). 8 Ways Big Data and Analytics Will Change Sports. Retrieved from:
http://www.cio.com/article/2377954/data-management/data-management-8-waysbig-data-and-analytics-will-change-sports.html

Crook, Edward. (2013, May 2). How Sports Sponsorship Benefits Brands: The Barclays Premier League. Retrieved from Brandwidth: https://www.brandwatch.com/2013/05/how-does-sponsoring-the-premier-league-work-out-for-barclays/

Dmeyers, J. (2014, September 3). Why Knowing Your Audience is Key to Success. Retrieved from: http://www.forbes.com/sites/jaysondemers/2014/09/03/why-knowing-your-audience-is-the-key-to-success/

Fisher, E. (2015, June 8). Millenials put ticket strategies to test. Retrieved from Sports Business Journal: http://www.sportsbusinessdaily.com/Journal/Issues/2015/06/08/In-Depth/Ticketing-main.aspx

Fletcher, B. (2013, April 25). Five Reasons Why Market Research Matters. Retrieved from:
http://www.marketingprofs.com/opinions/2013/23874/five-reasons-why-market-researchmatters-and-five-tips-for-using-it

Herndon, M. (2014, August 20). NCAA study finds all but 20 FBS schools lose money on athletics. Retrieved from:
http://www.al.com/sports/index.ssf/2014/08/ncaa_study_finds_all_but_20_fb.html

Huddell, E. (2011, May 2). Market segmentation delivers better efficiency, more sales. Retrieved from Sports Business Journal:
http://m.sportsbusinessdaily.com/Journal/Issues/2011/05/02/Opinion/From-the-Field.aspx

IEGSR. (2013, April 8). Inside the Evolving World of College Sports Sponsorship. Retrieved from IEG: http://www.sponsorship.com/iegsr/2013/04/Inside-The-Evolving-World-Of-College-Sports-Sponso.aspx

Khalaf, S. (2015). Seven Years Into the Mobile Revolution: Content is King Again. Retrieved from Flurry: http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-themobile-revolution-content-is

Maddux, Teena. (n.d.) Stadiums race to digitalize: How sports teams are scramling to keep Millenials coming to games. Retrieved from Tech Republic:
http://www.techrepublic.com/article/how-sports-teams-are-scrambling-to-keepmillennials-coming-to-games/

Martin. (2014, August 7). Marketing Mix – Pricing in Four P’s. Retrieved from:
http://www.entrepreneurial-insights.com/pricing-four-ps-marketing-mix/

NCAA Finances. (2014). Retrieved from ESPN:
http://sports.usatoday.com/ncaa/finances

Paquette, A. (2014, February 6). Fragmented Social Media Market Offers Challenges and Opportunities. Retrieved from:
http://www.mediapost.com/publications/article/218993/fragmented-social-media-marketoffers-challenges-a.html

PR Newswire. (2010). Content: Mightier than media fragmentation. Retrieved from:
http://promotions.prnewswire.com/rs/prnewswire/images/QAroundtable_Content-Mightier_than_Media_Fragmentation.pdf

Rao, L. (2010, October 10). FanGo Lets You Avoid Long Concession Lines at Sporting Events and Concerts. Retrieved from TechCrunch:
http://techcrunch.com/2010/10/10/fango-lets-you-avoid-long-concession-stand-lines-at-sports-events-and-concerts/

Rovell, D. (2012, November 16). Best seat in the house. Retrieved from ESPN:
http://espn.go.com/espn/otl/story/_/id/8636927/nfl-taking-note-many-fans-watching-games-tv-beats-going-stadiums

SAP. (2012, August 8). How Big Data leads to big insights. Retrieved from YouTube:
https://www.youtube.com/watch?v=FZgh2xHwd-U

Solomon, J. (2014, October 1). College football’s fight to keep its next generation fans. Retrieved from CBS Sports:
http://www.cbssports.com/collegefootball/writer/jonsolomon/24730381/college-footballs-fight-to-keep-its-next-generation-of-fans

Steinbach, P. (July 2013). Wifi Service Increasingly Seen as a Must Have Stadium Amenity. Retrieved from Athletic Business:
http://www.athleticbusiness.com/stadium-arena/wi-fiservice-increasingly-seen-as-a-must-have-stadium-amenity.html

Thorburn, R. (2012, June 25). No Big Easy fix for new CU Buffs marketing guru Matt Biggers. Retrieved from Daily Camera: http://www.dailycamera.com/ci_20935952/thorburn-nobig-easy-fix-new-cu-buffs

University Alliance. (n.d.) What is Big Data. Rertrieved from Villanova Univeristy:
http://www.villanovau.com/resources/bi/what-is-big-data/#.VxEdUWQrJPN

Personal Interviews with Mark Kramer, Russell Scibetti, Stub Hub, and the Pac-12 Conference