The Role of Big Data & Mobile in College Sports: References

The following is a list of references for the five-part series on The Role of Big Data & Mobile in College Sports by guest authors Scott Tester, Preston Shytle and Allison Whitworth.

AECOM. (2016). 2016 Trends in College Athletics. Retrieved from:

AG Reporter. (2015, February 5). Media Fragmentation Presents Opportunity for Marketers. Retrieved from:

Arthur, L. (2013, August 15). What is Big Data? Retrieved from Forbes:

Brewster, P. (2013, May 22). Need a Beer? These Ballpark Apps Are Changing How You Get One. Retrieved from Entrepreneur:

Brousell, L. (2014, March 13). 8 Ways Big Data and Analytics Will Change Sports. Retrieved from:

Crook, Edward. (2013, May 2). How Sports Sponsorship Benefits Brands: The Barclays Premier League. Retrieved from Brandwidth:

Dmeyers, J. (2014, September 3). Why Knowing Your Audience is Key to Success. Retrieved from:

Fisher, E. (2015, June 8). Millenials put ticket strategies to test. Retrieved from Sports Business Journal:

Fletcher, B. (2013, April 25). Five Reasons Why Market Research Matters. Retrieved from:

Herndon, M. (2014, August 20). NCAA study finds all but 20 FBS schools lose money on athletics. Retrieved from:

Huddell, E. (2011, May 2). Market segmentation delivers better efficiency, more sales. Retrieved from Sports Business Journal:

IEGSR. (2013, April 8). Inside the Evolving World of College Sports Sponsorship. Retrieved from IEG:

Khalaf, S. (2015). Seven Years Into the Mobile Revolution: Content is King Again. Retrieved from Flurry:

Maddux, Teena. (n.d.) Stadiums race to digitalize: How sports teams are scramling to keep Millenials coming to games. Retrieved from Tech Republic:

Martin. (2014, August 7). Marketing Mix – Pricing in Four P’s. Retrieved from:

NCAA Finances. (2014). Retrieved from ESPN:

Paquette, A. (2014, February 6). Fragmented Social Media Market Offers Challenges and Opportunities. Retrieved from:

PR Newswire. (2010). Content: Mightier than media fragmentation. Retrieved from:

Rao, L. (2010, October 10). FanGo Lets You Avoid Long Concession Lines at Sporting Events and Concerts. Retrieved from TechCrunch:

Rovell, D. (2012, November 16). Best seat in the house. Retrieved from ESPN:

SAP. (2012, August 8). How Big Data leads to big insights. Retrieved from YouTube:

Solomon, J. (2014, October 1). College football’s fight to keep its next generation fans. Retrieved from CBS Sports:

Steinbach, P. (July 2013). Wifi Service Increasingly Seen as a Must Have Stadium Amenity. Retrieved from Athletic Business:

Thorburn, R. (2012, June 25). No Big Easy fix for new CU Buffs marketing guru Matt Biggers. Retrieved from Daily Camera:

University Alliance. (n.d.) What is Big Data. Rertrieved from Villanova Univeristy:

Personal Interviews with Mark Kramer, Russell Scibetti, Stub Hub, and the Pac-12 Conference