Hospitality-Driven Design and the Future of the Fan Experience

As we make decisions about the guest experience for teams, universities, cities and communities, designers of successful sports venues must think about this definition of hospitality. The hospitality experience starts long before fans arrive at the stadium, arena or ballpark on game day.

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Lessons from the New Kyle Field

The long awaited opening of the redeveloped Kyle Field is almost here. On Saturday, Texas A&M University will unveil the largest redevelopment project in the history of college sports and the largest stadium in the SEC. It’s the people that transform any stadium from a building to a place, and on Saturday, it will be a place Aggies are going to be proud to call their own.

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Infographic Friday: The Customer Experience

It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewin

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