Facebook Messenger Platform an Opportunity for Ticket Sales

Facebook’s recent announcement of its Messenger Platform (Beta) included the statistic that every month, over 900 million people around the world communicate with over 50 million businesses on Messenger. It goes without saying that social media has significant value for building a sports team’s brand, but quantifying follows/likes/retweets in regards to ticket sales revenue generated has always been difficult, if not impossible.

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Assessing the Market for NFL Tickets

Week 1 of the NFL kicked off in style with half of the games decided by seven points or less, including the Cowboys’ Sunday Night win over the Giants and the Falcons’ Monday Night win against the Eagles. Parity is the norm in the NFL, so all fans are brimming with hope this early in the season, even if their team struggled in Week 1. Nonetheless, certain fan bases seem much more eager to see their teams play this season compared to last.

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Avoid Mixed Messages Around Dynamic Pricing

On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was “Beat Dynamic Pricing- Purchase XXX Season Tickets Today.”

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Tale of the Tape: ReplyBuy vs. Twitter Buy

It’s always exciting when new ways to buy and sell tickets emerge, both from the potential revenue impact they can have on properties to the ever-changing consumer experience. As these new sales and marketing channels appear, teams have to decide if they should spend their time and resources to pursue those options. When two fairly new options rise up around the same time, teams may have to choose between them.

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