How to Turn a Stadium Into a Year-Round Cultural Hub

For about seven Saturdays every fall, Sun Devil Stadium is a paradise of Arizona State University spirit as thousands of screaming fans cheer on the football team, but on any given weekday it sits quiet and practically vacant. ASU wants to change that and hopes to create a year-round cultural hub that draws people of all ages every day of the year after the stadium’s $250 million renovation is complete next year.

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Hospitality-Driven Design and the Future of the Fan Experience

As we make decisions about the guest experience for teams, universities, cities and communities, designers of successful sports venues must think about this definition of hospitality. The hospitality experience starts long before fans arrive at the stadium, arena or ballpark on game day.

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Lessons from the New Kyle Field

The long awaited opening of the redeveloped Kyle Field is almost here. On Saturday, Texas A&M University will unveil the largest redevelopment project in the history of college sports and the largest stadium in the SEC. It’s the people that transform any stadium from a building to a place, and on Saturday, it will be a place Aggies are going to be proud to call their own.

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