Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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The Role of Big Data & Mobile in College Sports: Part 5

Measuring and Monetizing Social Media – The new world of technology and social media has opened a vast array of opportunities to create revenue generation and to better steward collegiate partnerships.

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Guerrilla Email Marketing

If a non-partner brand were to stand outside Citi Field before a World Series game giving away free products to fans, you better believe that their security staff would immediately escort them off the premises. This type of “guerrilla marketing” can often happen around major sporting events and always presents a challenge to the property to enforce.

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