Inside the SportsBiz Studio: Kristin Adams

Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry.

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The Role of Big Data & Mobile in College Sports: Part 5

Measuring and Monetizing Social Media – The new world of technology and social media has opened a vast array of opportunities to create revenue generation and to better steward collegiate partnerships.

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Bringing Real World Expertise Into the Classroom

My areas of expertise are in digital media, instructional design and marketing, and those areas are broad enough that I could focus on sport and fitness to create a viable course filling in for another instructor. So I focused the course on teaching the students media design and production skills that they apply in various sport and fitness contexts, often with a marketing focus.

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