How to Turn a Stadium Into a Year-Round Cultural Hub

For about seven Saturdays every fall, Sun Devil Stadium is a paradise of Arizona State University spirit as thousands of screaming fans cheer on the football team, but on any given weekday it sits quiet and practically vacant. ASU wants to change that and hopes to create a year-round cultural hub that draws people of all ages every day of the year after the stadium’s $250 million renovation is complete next year.

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Lightning Strikes Twice at Amalie Arena

Attendees of the 2013 ALSD Conference and Tradeshow will remember one of the show’s signature events – a visit to Amalie Arena, home of the Tampa Bay Lightning. The large-scale renovation of the arena, which included massive upgrades to experiential destinations and game presentation, was a main driver for the ALSD selecting Orlando-Tampa as its host region in 2013.

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