Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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