Guerrilla Email Marketing

If a non-partner brand were to stand outside Citi Field before a World Series game giving away free products to fans, you better believe that their security staff would immediately escort them off the premises. This type of “guerrilla marketing” can often happen around major sporting events and always presents a challenge to the property to enforce.

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AIG, Opta and Rugby Partner Around Data

I am somewhat infatuated with the idea of how data can be shared with the public with the purpose of creating value for fans and teams alike. So when I received the press release below from Angus McNab at Opta, I was really excited. I think this type of partnership has so much potential for all parties involved.

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