Facebook Messenger Platform an Opportunity for Ticket Sales

Facebook’s recent announcement of its Messenger Platform (Beta) included the statistic that every month, over 900 million people around the world communicate with over 50 million businesses on Messenger. It goes without saying that social media has significant value for building a sports team’s brand, but quantifying follows/likes/retweets in regards to ticket sales revenue generated has always been difficult, if not impossible.

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