Social Science of the T-Shirt Cannon

I was with some English friends at the Knicks vs. Hawks Season Opener the other day, and sat in vague amazement, and no little amusement, as I witnessed the legendary “T-Shirt Cannon Ritual”. For those not familiar with this ritual it involves young cheer persons prancing around the court firing a sponsored tshirt into the crowd using an array of powered weapons.

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Infographic Friday: Sports Loyalty Scoreboard

It’s time for another edition of Infographic Friday. Today’s content comes to us from Deloitte who created this Loyalty Scoreboard analyzing fan affinity and engagement. There are some very interesting statistics on the primary reason for team loyalty, fan tenure, and impact on spending, including key differences between professional leagues.

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Infographic Friday: The Customer Experience

It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewin

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Infographic Friday: Find and Keep Loyal Fans

It’s time for another edition of Infographic Friday. Today’s content comes to us from VisionCritical who provide some interesting metrics on how in-game attendance and revenue has changed over the past few years, changes in digital content consumption among fans, and tactics that can align these behaviors with increased fan loyalty.

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