Hospitality-Driven Design and the Future of the Fan Experience

As we make decisions about the guest experience for teams, universities, cities and communities, designers of successful sports venues must think about this definition of hospitality. The hospitality experience starts long before fans arrive at the stadium, arena or ballpark on game day.

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Transforming the Golf Fan Experience

Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either.

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