Hospitality-Driven Design and the Future of the Fan Experience

As we make decisions about the guest experience for teams, universities, cities and communities, designers of successful sports venues must think about this definition of hospitality. The hospitality experience starts long before fans arrive at the stadium, arena or ballpark on game day.

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Transforming the Golf Fan Experience

Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either.

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Game Changers: Maximizing Sponsorship ROI Through Stadium Design

In today’s competitive environment, sports sponsors are more attentive than ever to ROI.  And with many owners planning stadium and arena upgrades, the industry has a unique opportunity: by integrating the needs of sponsors and advertisers into the design process, we can create dynamic, transformational arenas and stadia that enhance the fan experience, increase sponsorship revenue, and create operational efficiencies for property owners.

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