Social Science of the T-Shirt Cannon

I was with some English friends at the Knicks vs. Hawks Season Opener the other day, and sat in vague amazement, and no little amusement, as I witnessed the legendary “T-Shirt Cannon Ritual”. For those not familiar with this ritual it involves young cheer persons prancing around the court firing a sponsored tshirt into the crowd using an array of powered weapons.

Read more

Infographic Friday: The Customer Experience

It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While this specific infographic is not sports-specific, I feel there are several key lessons that apply to the industry, especially around the live event experience as compared to at-home viewin

Read more

The State of the Industry: Onwards and Upwards

The ALSD dubbed 2010 the year of “The Transformation.” We were in the wake of a period in which suites became prisons for some corporations, and premium amenities were considered contraband. We were beginning to see the industry approaching the intersection of sports and entertainment as we observed some major changes.

Read more