Bringing Real World Expertise Into the Classroom

My areas of expertise are in digital media, instructional design and marketing, and those areas are broad enough that I could focus on sport and fitness to create a viable course filling in for another instructor. So I focused the course on teaching the students media design and production skills that they apply in various sport and fitness contexts, often with a marketing focus.

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My Recap of SEAT 2015

Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics.

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Infographic Friday: Life of a Fan in a Digital World

It’s time for another edition of Infographic Friday. Today’s content comes to us from Nikolai Vetter and the SAP Community Network who takes us through a hypothetical match day experience of a modern fan, showing the logical connections between traditional actions (ordering tickets, meeting up with friends, buying merchandise) with digital enhancements (sharing via social, mobile replays and geolocation).

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Infographic Friday: Find and Keep Loyal Fans

It’s time for another edition of Infographic Friday. Today’s content comes to us from VisionCritical who provide some interesting metrics on how in-game attendance and revenue has changed over the past few years, changes in digital content consumption among fans, and tactics that can align these behaviors with increased fan loyalty.

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