Beyond the Seat: Future of the Ticketing Marketplace

I was really excited to participate on a panel at this year’s Sloan Sports Analytics Conference discussing the future of the ticket marketplace. We covered a wide range of topics over the course of the hour, including ticket pricing, product mix, creating personalized experiences, retention modeling, leveraging data for sales, and much more.

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Want to Work in Sports? Get Comfortable With Analytics

Those who know me professionally probably also know that I’ve been proclaiming the importance of sports business analytics for years. With every day that passes, it’s becoming more and more obvious that our industry will continue to see tremendous growth in this area, especially in the immediate future.

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My Recap of SEAT 2015

Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics.

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Don’t Forget About Small Data

“Big data” and analytics has had a tremendous impact on the business of professional sports in the last decade, but the industry has lagged behind others in adopting customer relationship management and data modeling. Still, sports provides plenty of examples showing that data doesn’t always need to be “big” to be valuable. Smaller data points can generate a large impact, and I’ve learned over time that the most valuable source of small data is your front-line staff.

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