The Role of Big Data & Mobile in College Sports: Part 5

Measuring and Monetizing Social Media – The new world of technology and social media has opened a vast array of opportunities to create revenue generation and to better steward collegiate partnerships.

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Don’t Forget About Small Data

“Big data” and analytics has had a tremendous impact on the business of professional sports in the last decade, but the industry has lagged behind others in adopting customer relationship management and data modeling. Still, sports provides plenty of examples showing that data doesn’t always need to be “big” to be valuable. Smaller data points can generate a large impact, and I’ve learned over time that the most valuable source of small data is your front-line staff.

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