Guerrilla Email Marketing

If a non-partner brand were to stand outside Citi Field before a World Series game giving away free products to fans, you better believe that their security staff would immediately escort them off the premises. This type of “guerrilla marketing” can often happen around major sporting events and always presents a challenge to the property to enforce.

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Final Four Activation Gallery

If you read this blog, there’s a good chance you also follow J.W. Cannon (@cannonjw) on Twitter and/or Instagram. He was out at the Final Four in Indianapolis the past few days and took a lot of great photos that really highlight all the partner activation taking place around the event. He was nice enough to let me share all of those photos here with you!

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