It’s time for another edition of Infographic Friday. Today’s entry comes to us from Duracell who distributed this infographic in conjunction with a traditional press release to kickoff their “Trusted Battery Power of the NFL” marketing campaign. The image does a great job capturing how important Duracell batteries are in powering all of the communications that occur on gameday. This is a tactic I think more sponsors should pursue when announcing and promoting new partnership deals. It really makes the release come alive and drives more social sharing of their branded content. They are also supporting the announcement with exclusive tours of Levi’s Stadium (hence the 49ers branding below) and MetLife Stadium (there is another version of the infographic featuring Giants linebacker Jon Beason).