Put this one in the books as “so logical it just had to happen.” Rece Davis, one of the hosts for ESPN College Gameday, is changing is name to “Reese Davis” before Gameday travels down to Alabama this Saturday.
Both Davis and his co-host Kirk Herbstreit are brand ambassadors for Reese’s this season. Too bad there wasn’t a good name match for Kirk. (Kirk Herbpieces? Kirk Herb-Reeses? Cup Herbstreit? Nope – doesn’t work).
According to the brand’s recent press release, “Davis and Herbstreit will be featured in a variety of creative television, video and social content for Reese’s, along with consumer-facing and retail initiatives including in-store displays and point of sale. Every Saturday, Davis and Herbstreit will highlight the greatest College Football traditions as part of Reese’s “GameDay Greatness” video features. Fans at home will get a true feel for some of the oldest college rituals and see the passion and excitement surrounding game days.”
There is also a Reese’s “Team Up for the Win” promotion where fans are encouraged to use the #TeamREESES and #ContestEntry hashtags to share pictures of friends and family enjoying gameday together. Some of the best entries will get highlighted by Davis and Herbstreit, and the grand prize winner will receive a “trip of a lifetime for the ultimate College Gameday experience.”
“We’re ecstatic to work with Rece, Kirk and ESPN,” said Mary-Ann Somers, Vice President/General Manager, US Confections, The Hershey Company. “Just like the perfect combination of chocolate and peanut butter, Rece and Kirk are the perfect combination to host our GameDay Greatness celebrations. We can’t wait to kick off the season and we are confident that Reese’s and football fans nationwide will enjoy everything that we have planned.”