Date(s) - 02/27/2017 - 02/28/2017
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Creating Personalized Fan Experiences through a Data-Driven Understanding of Fan Analytics and the Implementation of Innovative Technologies while Emphasizing the Importance of Content across all Communication Channels
Sports teams recognize the value and importance of fan engagement, and in recent years, more time and resources have been dedicated to deepening the relationship between sports entities and their fans. The next generation of fan engagement becomes translating that communication into revenue and action, whether it is real life interaction or ticket purchases. In order to do so, teams must invest in creating personalized fan experiences through marketing automation, data-driven strategies and predictive analytics, allowing digital, marketing and communication executives to better understand each loyal fan. Additionally, innovative digital tools such as virtual reality, beacon technology and mobile applications continue to be at the forefront of advancing fan engagement and experiences, both at home and inside stadiums at sporting events.