Facebook Messenger Platform an Opportunity for Ticket Sales

Facebook’s recent announcement of its Messenger Platform (Beta) included the statistic that every month, over 900 million people around the world communicate with over 50 million businesses on Messenger. It goes without saying that social media has significant value for building a sports team’s brand, but quantifying follows/likes/retweets in regards to ticket sales revenue generated has always been difficult, if not impossible.

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Secondary Market Ticket Prices During 2015-16 Bowl Season

With the first of the 2015 college football bowls set to kick off on Saturday, December 19, it will be the start of more than 30 final games to end the season. As there’s differing locations and schools participating in these bowls, obviously there is varying demand among fans for tickets.

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Black Friday and Cyber Monday 2015

It’s that time of year! Tomorrow is Thanksgiving, followed immediately (or in many cases simultaneously) by the biggest shopping weekend of the year. So, I’m continuing my annual tradition of using Pinterest to aggregate all the various promotions that teams, leagues and other sports companies are using this year.

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Assessing the Market for NFL Tickets

Week 1 of the NFL kicked off in style with half of the games decided by seven points or less, including the Cowboys’ Sunday Night win over the Giants and the Falcons’ Monday Night win against the Eagles. Parity is the norm in the NFL, so all fans are brimming with hope this early in the season, even if their team struggled in Week 1. Nonetheless, certain fan bases seem much more eager to see their teams play this season compared to last.

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Avoid Mixed Messages Around Dynamic Pricing

On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was “Beat Dynamic Pricing- Purchase XXX Season Tickets Today.”

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