One of the great advantages of social media is its ability to provide digital marketing professionals with a great vehicle for connecting with fans in unconventional ways. Platforms like Twitter, Facebook and Instagram give consumers a reason to celebrate just about anything. Take for instance “National Hat Day”, which was trending on Twitter with the hashtag #NationalHatDay last week. So how were teams leveraging the hat day buzz to sell more gear and promote their brands?
Here is a quick rundown of some of the activity on Twitter…
Many teams spent the day having a little fun on Twitter to “celebrate” the #NationalHatDay:
The New York Jets & Altoona Curve brought a “historic” element to help tell the brand’s story: