Merchandise Marketing Mayhem

Email marketing is critical when it comes to driving eCommerce, and in sports, that’s even more abundantly clear when observing how merchandise marketing for the five main North American league offices is managed. The volume of email I’ve received in the past had always seemed excessive, so I decided to track exactly how many emails I receive from each league store since the start of April.

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Black Friday and Cyber Monday 2015

It’s that time of year! Tomorrow is Thanksgiving, followed immediately (or in many cases simultaneously) by the biggest shopping weekend of the year. So, I’m continuing my annual tradition of using Pinterest to aggregate all the various promotions that teams, leagues and other sports companies are using this year.

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