NFL Unveils New Merchandise Designed by FIT Students

The NFL and the Fashion Institute of Technology opened a showcase last night to display new merchandise created to reach the next generation of NFL fans, with graphic elements designed by FIT students. The new product line is the result of the NFLxFIT Merchandising Design Contest, which challenged students earlier this year to create a new series of design treatments inspired by all 32 NFL clubs’ logos and fan cultures.

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Merchandise Marketing Mayhem

Email marketing is critical when it comes to driving eCommerce, and in sports, that’s even more abundantly clear when observing how merchandise marketing for the five main North American league offices is managed. The volume of email I’ve received in the past had always seemed excessive, so I decided to track exactly how many emails I receive from each league store since the start of April.

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Black Friday and Cyber Monday 2015

It’s that time of year! Tomorrow is Thanksgiving, followed immediately (or in many cases simultaneously) by the biggest shopping weekend of the year. So, I’m continuing my annual tradition of using Pinterest to aggregate all the various promotions that teams, leagues and other sports companies are using this year.

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