Sixers Trust the Innovation Process

Yesterday, the Sixers opened their doors to an 8,000 square-foot space at their new Philadelphia 76ers Training Complex in Camden, New Jersey. These doors are opened thanks in large part to City of Camden Mayor Dana Redd who believes that, “great energy will come from the Innovation Lab and we can feel it already. We know that others will come, grow, and inspire to new heights here.”

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Sports Business News: Allstate and CONCACAF

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF. The agreement, negotiated by Soccer United Marketing (SUM), also includes a four-year renewal as the Official Home, Auto, Life and Retirement Insurance Partner of Major League Soccer (MLS) and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.

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Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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