Cash Considerations for the Win

I know that many of you have already seen the tweets by the Portland Trailblazers welcoming “Cash Considerations” to the team after their trade with the Houston Rockets. But they weren’t the only account to get into the mix with this one. Here is all the great content that came out, prompted of course by the team’s original tweets.

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Inside the SportsBiz Studio: Kristin Adams

Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry.

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Interactive Analysis of Australia and New Zealand Team Twitter Accounts

I recently published an interactive Tableau dashboard based on the Twitter account and bio data for 146 professional teams across MLB, MLS, NBA, NFL and NHL. So at the request of a few sports business professionals, I’ve created another one based on all the professional teams across Australia and New Zealand.

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The Role of Big Data & Mobile in College Sports: Part 5

Measuring and Monetizing Social Media – The new world of technology and social media has opened a vast array of opportunities to create revenue generation and to better steward collegiate partnerships.

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Facebook Messenger Platform an Opportunity for Ticket Sales

Facebook’s recent announcement of its Messenger Platform (Beta) included the statistic that every month, over 900 million people around the world communicate with over 50 million businesses on Messenger. It goes without saying that social media has significant value for building a sports team’s brand, but quantifying follows/likes/retweets in regards to ticket sales revenue generated has always been difficult, if not impossible.

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