The Business of Sports

News and opinions on the business side of sports

  • Home
  • About the Owner
  • About the Site
  • Contact Us
  • Event Calendar 
  • EXTRAS!
  • Links
  • Live Chat
  • NEWSLETTER
  • Podcasts

5

Mar

Interview with Jim DeLorenzo, VP of Octagon Digital

Posted by Russell Scibetti  Published in Podcasts

Earlier this week, I had the chance to talk with Jim DeLorenzo, Vice-President of Octagon Digital. Octagon Digital is a standalone new media division of Octagon, and they work on developing new digital assets for their sports divisions and athlete clients.  They’ve recently launched the website Twackle.com, which I’ve written about previously.  The interview covered several topics, including:

  • An overview of Jim’s background and Octagon Digital (you can follow Jim on Twitter at twitter.com/jdelorenzo)
  • A more in-depth discussion of Twackle, including how it came about and some of their product road map
  • Twitter’s strong fit with sports teams, athletes and brands
  • Potential advertising partners for Twackle
  • What sports could help Twackle grow and benefit most from Twackle

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes. If you do subscribe through iTunes, please help promote the podcast by leaving a positive review. Thanks!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the MP3 | Subscribe via iTunes


[del.icio.us] [Digg] [Facebook] [Google] [LinkedIn] [MySpace] [Reddit] [Shoutwire] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]
1 comment

30

Jan

Interview with Mark Tudi, President of Sports Careers

Posted by Russell Scibetti  Published in Career Development, Podcasts

Earlier this week at the National Sports Forum, I had the chance to sit down with Mark Tudi, President of Sports Careers.  Mark has a long history of working in sports and helping other develop their own careers in the industry, which he has taken online through SportsCareers.com.  We covered several topics, including:

  • Some background on Mark’s career and the history of Sports Careers
  • Information on the services that are available through SportsCareers.com
  • His approach to developing a career in the sports industry
  • Why you should focus your job hunt on your skill set before you focus on a market segment
  • Advice for getting a job or promotion in the current economic landscape, including his thought on which segments may offer the best opportunities today
  • A preview of the official Sports Careers Conference, which will take place this June in Dallas, TX

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes. If you do subscribe through iTunes, please help promote the podcast by leaving a positive review. Thanks!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the MP3 | Subscribe via iTunes


[del.icio.us] [Digg] [Facebook] [Google] [LinkedIn] [MySpace] [Reddit] [Shoutwire] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]
no comment

19

Jan

Interview with Brian Gainor, Founding Editor of PartnershipActivation.com

Posted by Russell Scibetti  Published in Podcasts, Sponsorships

Last week, I had the chance to interview Brian Gainor, Founding Editor of PartnershipActivation.com, which is a great resource on activation strategies and best practices in corporate partnerships.  We covered several topics, including:

  • Some background on PartnershipActivation.com and his monthly newsletter (click here to download the December edition)
  • Activation spending compared to rights fees
  • Current trends and tactics in activating sponsorships
  • The impact of the economy on corporate partnerships this year and moving forward
  • Some of Brian’s favorite in-arena and online campaigns
  • More career tips for those starting out in the industry

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes.  If you do subscribe through iTunes, please help promote the podcast by leaving a positive review.  Thanks!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the MP3 | Subscribe via iTunes


[del.icio.us] [Digg] [Facebook] [Google] [LinkedIn] [MySpace] [Reddit] [Shoutwire] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]
no comment

10

Dec

Interview with Michael DiLorenzo, VP of Corporate Communications for the NHL

Posted by Russell Scibetti  Published in Hockey, Podcasts

On Monday night, I recorded the first official TheBusinessOfSports.com podcast with my interview guest, Michael DiLorenzo, VP of Corporate Communications for the NHL.  You can actually follow Michael on Twitter (twitter.com/umassdilo).  We covered a wide range of topics, including:

  • The use of social media in sports
  • Communication strategies for the NHL, during and after the season
  • The league’s focus on video-based content
  • Why the NHL is on the Versus network
  • The upcoming Winter Classic
  • Career tips for those starting out

You can use the audio player below to listen to the episode in your browser.  You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes.  Since this is my first attempt at a podcast, I would really love your feedback!  Thanks!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the MP3  |  Subscribe via iTunes


[del.icio.us] [Digg] [Facebook] [Google] [LinkedIn] [MySpace] [Reddit] [Shoutwire] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]
2 comments

Polls

How would you grade NBC's coverage of the Winter Olympics?

View Results

Upcoming Events

- March 10, 2010
The Business of Sports - Atlanta Networking Event

- March 11, 2010
The Business of Sports - Dallas Networking Event

Categories

  • Baseball
  • Basketball
  • Boxing and MMA
  • Career Development
  • Collegiate Athletics
  • Community Relations
  • Economics and Finance
  • Education
  • Five for Friday
  • Football
  • General
  • Golf
  • Governing Bodies
  • Hockey
  • Marketing
  • Media
  • NASCAR
  • Picks of the Week
  • Podcasts
  • Politics
  • Soccer
  • Social Media
  • Sponsorships
  • Sporting Goods and Apparel
  • Tennis
  • Ticket Sales
  • Websites

Search

Blogroll

  • Direct Contact
  • From the Blue Seats
  • Partnership Activation
  • Power Sponsorship
  • PR in Sports Blog
  • SponsorPitch Blog
  • Sponsorship Insights
  • Sports Agent Blog
  • Sports Biz with Darren Rovell
  • Sports Business Digest
  • Sports Business Radio
  • Sports in 140
  • Sports Law Blog
  • Sports Marketing & PR Roundup
  • Sports Networker
  • Sports PR Blog
  • Stadia Tech
  • Take a Peck
  • The Sports Business Exchange
  • The Sports Economist
  • The Sports Info Business
  • The Sports Marketing Professor

Archives

  • March 2010 (6)
  • February 2010 (17)
  • January 2010 (12)
  • December 2009 (16)
  • November 2009 (11)
  • October 2009 (14)
  • September 2009 (21)
  • August 2009 (20)
  • July 2009 (19)
  • June 2009 (23)
  • May 2009 (20)
  • April 2009 (19)
  • March 2009 (20)
  • February 2009 (20)
  • January 2009 (25)
  • December 2008 (30)
  • November 2008 (24)
  • October 2008 (21)
  • September 2008 (18)
  • August 2008 (6)
  • April 2008 (4)
  • March 2008 (5)

Login and RSS

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Resources

  • YouTube Video Gallery
  • Flickr Photo Gallery
  • Facebook Fan Page
  • Follow Me on Twitter
  • SportsBiz Bookshelf
  • SportsBiz News Feeds


Subscribe

Add to Technorati Favorites

Featured in Alltop

View Russell Scibetti's profile on LinkedIn



The Business of Sports on Facebook




Recent Posts

  • Thank You Atlanta and Dallas
  • Guest Post: Get Into The Sports Industry – Part 1
  • Networking Opportunities This Week
  • Integrating Sponsors in Social Media
  • Recent Sports Business Poll Results

Recent Comments

  • Episode 20: Live with Russell Scibe… in About the Owner
  • Steve in Guest Post: Get Into The Sports Industry - Part 1
  • Shane Harmon in Integrating Sponsors in Social Media
  • Sean Callanan in Integrating Sponsors in Social Media
  • Amanda Miller in Integrating Sponsors in Social Media
© 2008 The Business of Sports
Theme by Wired Studios, courtesy of Corvette Garage
Valid XHTML | Valid CSS 3.0
Powered by Wordpress