Earlier this week, I had the chance to talk with Jim DeLorenzo, Vice-President of Octagon Digital. Octagon Digital is a standalone new media division of Octagon, and they work on developing new digital assets for their sports divisions and athlete clients.  They’ve recently launched the website Twackle.com, which I’ve written about previously.  The interview covered several topics, including:

• An overview of Jim’s background and Octagon Digital (you can follow Jim on Twitter at twitter.com/jdelorenzo)
• A more in-depth discussion of Twackle, including how it came about and some of their product road map
• Twitter’s strong fit with sports teams, athletes and brands
• Potential advertising partners for Twackle
• What sports could help Twackle grow and benefit most from Twackle

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes. If you do subscribe through iTunes, please help promote the podcast by leaving a positive review. Thanks!

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Earlier this week at the National Sports Forum, I had the chance to sit down with Mark Tudi, President of Sports Careers.  Mark has a long history of working in sports and helping other develop their own careers in the industry, which he has taken online through SportsCareers.com.  We covered several topics, including:

• Some background on Mark’s career and the history of Sports Careers
• Information on the services that are available through SportsCareers.com
• His approach to developing a career in the sports industry
• Why you should focus your job hunt on your skill set before you focus on a market segment
• Advice for getting a job or promotion in the current economic landscape, including his thought on which segments may offer the best opportunities today
• A preview of the official Sports Careers Conference, which will take place this June in Dallas, TX

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes. If you do subscribe through iTunes, please help promote the podcast by leaving a positive review. Thanks!

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Last week, I had the chance to interview Brian Gainor, Founding Editor of PartnershipActivation.com, which is a great resource on activation strategies and best practices in corporate partnerships.  We covered several topics, including:

• Some background on PartnershipActivation.com and his monthly newsletter (click here to download the December edition)
• Activation spending compared to rights fees
• Current trends and tactics in activating sponsorships
• The impact of the economy on corporate partnerships this year and moving forward
• Some of Brian’s favorite in-arena and online campaigns
• More career tips for those starting out in the industry

You can use the audio player below to listen to the current episode in your browser. You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes.  If you do subscribe through iTunes, please help promote the podcast by leaving a positive review.  Thanks!

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On Monday night, I recorded the first official TheBusinessOfSports.com podcast with my interview guest, Michael DiLorenzo, VP of Corporate Communications for the NHL.  You can actually follow Michael on Twitter (twitter.com/umassdilo).  We covered a wide range of topics, including:

• The use of social media in sports
• Communication strategies for the NHL, during and after the season
• The league’s focus on video-based content
• Why the NHL is on the Versus network
• The upcoming Winter Classic
• Career tips for those starting out

You can use the audio player below to listen to the episode in your browser.  You can also use the links below to download the MP3 directly or subscribe to the podcast through iTunes.  Since this is my first attempt at a podcast, I would really love your feedback!  Thanks!

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