It goes without saying that technology changes a lot every year, let alone every four years. Well, iProspect released a great infographic that shows how the adoption of mobile and social technology has exploded since the 2008 Summer Olympics in comparison to the 2012 London Games. Take a look below and click on the image to view the full blog post at iProspect.com. Thanks also to Bill Zachry at Turnkey for highlighting this in his “Sponsors, Social Media and London 2012″ blog post at TurnkeySE.com.

Proctor & Gamble is one of the Olympics top sponsors – literally, its one of 11 companies in their list of Worldwide TOP Partners – you can learn more about the TOP program here. They signed this partnership deal back in July 2010, and it runs through the 2020 Olympics, giving them involvement in a total of five Olympic Games (three summer and two winter).

As such, they are putting  a lot of effort behind advertising and activating around the 2012 London Games. Here are some great videos from P&G showing some of their Olympic efforts:

P&G Full Length “Thank You Mom” Feature:

P&G Kids 2012 Commercial, also built around the “Thank You Mom” theme (Note: if you visit P&G’s YouTube videos page, you can see that they uploaded this video, and several others in multiple languages, a nice touch for Olympic content):

Preview of the P&G Family Home:

First Look at the Duracell Virtual Stadium:

Gillette Olympic Celebration at Boston Harbor (featuring  60-foot tall holograms of Team USA athletes Ryan Lochte and Tyson Gay):