Continuing with the video theme this week, I found a great sports business video on YouTube today courtesy of the Rice Sports Management program’s YouTube account. This clip shows several highlights of how Subway activated their sponsorship of the Subway Fresh Fit 500.
I particularly liked how they also involved Apolo Anton Ohno, a non-racing Subway endorser, and how found a fun way to show off the Subway Dunk Fresh game with Blake Griffin (you can read more about this campaign at the Blogs with Balls blog).
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Today’s post is courtesy of guest blogger Paul Hemingway.
If you Google ‘Danica Patrick NASCAR,’ over 2 million handy links are at your fingertips. That’s because two days ago Patrick finally confirmed what had long been suspected: she was ready to compete on NASCAR’s second tier, the Nationwide Series. Her contract is with JR Motorsports, putting her under the same umbrella as Dale Earnhardt, Jr., Mark Martin and on occasion, Tony Stewart.
Admittedly, I do not follow NASCAR very closely, but the news of
The news articles just keep on coming! Here are a few more recent ones:



