It’s time for another edition of Infographic Friday. Today’s entry comes to us from Marketplace Business as part of a recent article on the NFL’s interest in having artists pay to perform at halftime of the Super Bowl. I had a chance to talk to the author, Sally Herships, and she was nice enough to include a quote from me in the article.
The infographic highlights a couple of key numbers about the halftime performance, and the two that are most relevant to this discussion are the lifts in sales that Madonna and Bruno Mars both saw right after performing. There is simply no other marketing channel to instantly reach 115 million people and the NFL realizes this. That’s why advertisers pay $4m for 30 seconds of advertising, so how much is a 12 minute performance worth? I would say a heck of a lot!
Whether all of this will lead to someone actually paying for the right to perform is yet to be seen.