NFL Unveils New Merchandise Designed by FIT Students

The NFL and the Fashion Institute of Technology opened a showcase last night to display new merchandise created to reach the next generation of NFL fans, with graphic elements designed by FIT students. The new product line is the result of the NFLxFIT Merchandising Design Contest, which challenged students earlier this year to create a new series of design treatments inspired by all 32 NFL clubs’ logos and fan cultures.

Read more

Taking a Closer Look at the J.D. Power NFL Survey

Yesterday you may have seen an article by Darren Rovell on ESPN making the rounds with the headline “Survey: Protests top reason NFL ratings dipped”. Rather than focus on the headline, let’s take a closer look at the study itself and we can see how else this article could have been positioned, along with some potential challenges around the actual survey results.

Read more

Assessing the Market for NFL Tickets

Week 1 of the NFL kicked off in style with half of the games decided by seven points or less, including the Cowboys’ Sunday Night win over the Giants and the Falcons’ Monday Night win against the Eagles. Parity is the norm in the NFL, so all fans are brimming with hope this early in the season, even if their team struggled in Week 1. Nonetheless, certain fan bases seem much more eager to see their teams play this season compared to last.

Read more