If you read this blog, there’s a good chance you also follow J.W. Cannon (@cannonjw) on Twitter and/or Instagram. He was out at the Final Four in Indianapolis the past few days and took a lot of great photos that really highlight all the partner activation taking place around the event. He was nice enough to let me share all of those photos here with you! Hopefully this will give you some new ideas on ways your respective brands and properties can activate and engage with the fans at upcoming events!