Inside the SportsBiz Studio: Kristin Adams

Welcome to another edition of Inside the SportsBiz Studio! This is my version of Inside the Actor’s Studio where I will feature a Q&A with another sports business professional willing to share insights from their career and opinions about the state of the industry. Just like the TV show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry.

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Want to Work in Sports? Get Comfortable With Analytics

Those who know me professionally probably also know that I’ve been proclaiming the importance of sports business analytics for years. With every day that passes, it’s becoming more and more obvious that our industry will continue to see tremendous growth in this area, especially in the immediate future.

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Bringing Real World Expertise Into the Classroom

My areas of expertise are in digital media, instructional design and marketing, and those areas are broad enough that I could focus on sport and fitness to create a viable course filling in for another instructor. So I focused the course on teaching the students media design and production skills that they apply in various sport and fitness contexts, often with a marketing focus.

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More Opportunities in Sports CRM and Analytics

Big data, analytics, CRM and other technology-driven marketing platforms have made a huge impact on sports business over the past few years, so it’s only logical that teams continue to add staff to support these initiatives. There is great demand for individuals that offer a combined skill set in technology, statistics and business with experience in sports.

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