Avoid Mixed Messages Around Dynamic Pricing

On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was “Beat Dynamic Pricing- Purchase XXX Season Tickets Today.”

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Tale of the Tape: ReplyBuy vs. Twitter Buy

It’s always exciting when new ways to buy and sell tickets emerge, both from the potential revenue impact they can have on properties to the ever-changing consumer experience. As these new sales and marketing channels appear, teams have to decide if they should spend their time and resources to pursue those options. When two fairly new options rise up around the same time, teams may have to choose between them.

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Infographic Friday: Find and Keep Loyal Fans

It’s time for another edition of Infographic Friday. Today’s content comes to us from VisionCritical who provide some interesting metrics on how in-game attendance and revenue has changed over the past few years, changes in digital content consumption among fans, and tactics that can align these behaviors with increased fan loyalty.

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