Bringing Real World Expertise Into the Classroom

My areas of expertise are in digital media, instructional design and marketing, and those areas are broad enough that I could focus on sport and fitness to create a viable course filling in for another instructor. So I focused the course on teaching the students media design and production skills that they apply in various sport and fitness contexts, often with a marketing focus.

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Transforming the Golf Fan Experience

Escape to the Wyndham was the theme for the PGA Tour stop in Greensboro where Tiger Woods, Davis Love and Jason Gore stole the show at Sedgefield Country Club this weekend. Judging by the picture on the left, were we in the snow covered mountains? Or from the picture on the right, at the beach? In fact we were many hours from either.

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Tale of the Tape: ReplyBuy vs. Twitter Buy

It’s always exciting when new ways to buy and sell tickets emerge, both from the potential revenue impact they can have on properties to the ever-changing consumer experience. As these new sales and marketing channels appear, teams have to decide if they should spend their time and resources to pursue those options. When two fairly new options rise up around the same time, teams may have to choose between them.

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