Merchandise Marketing Mayhem

Email marketing is critical when it comes to driving eCommerce, and in sports, that’s even more abundantly clear when observing how merchandise marketing for the five main North American league offices is managed. The volume of email I’ve received in the past had always seemed excessive, so I decided to track exactly how many emails I receive from each league store since the start of April.

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The Showdown: Game Day vs. Gameday

It’s a battle that’s been raging for as long as programs and scorecards have been printed at the games. You likely feel that one of these is clearly right and the other is not. It’s one of the most important concepts we have in sports, yet we have never been able to truly reach a consensus. So which one is it?!?!?!?!

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Infographic Friday: The Evolution of Women’s Sports

It’s time for another edition of Infographic Friday. Today’s content comes to us from the Ohio University Master of Athletic Administration program and it highlights the evolution of women’s sports and the growing female fanbase. It covers a wide range of important information, including:

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