Outside the Venue Walls: Revenue at Your Doorstep

Previously left up to the fans to control, the tailgating experience is now a major focus for some teams and venue. Partnering with tech giants and hospitality consultants, these teams have found a lucrative new revenue stream outside the venue walls.

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How to Turn a Stadium Into a Year-Round Cultural Hub

For about seven Saturdays every fall, Sun Devil Stadium is a paradise of Arizona State University spirit as thousands of screaming fans cheer on the football team, but on any given weekday it sits quiet and practically vacant. ASU wants to change that and hopes to create a year-round cultural hub that draws people of all ages every day of the year after the stadium’s $250 million renovation is complete next year.

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Lightning Strikes Twice at Amalie Arena

Attendees of the 2013 ALSD Conference and Tradeshow will remember one of the show’s signature events – a visit to Amalie Arena, home of the Tampa Bay Lightning. The large-scale renovation of the arena, which included massive upgrades to experiential destinations and game presentation, was a main driver for the ALSD selecting Orlando-Tampa as its host region in 2013.

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Imagining the IoT Stadium of the Future

IoT isn’t a huge topic in traditional sports business, but it is quite relevant in the health and fitness industry (wearables, smart watches, sensors, equipment) and continues to expand in so many ways, from home appliances to vehicles and more. So what I want to do is have a bit of fun and brainstorm all the ways that IoT could live within the context of a “smart stadium.”

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Hospitality-Driven Design and the Future of the Fan Experience

As we make decisions about the guest experience for teams, universities, cities and communities, designers of successful sports venues must think about this definition of hospitality. The hospitality experience starts long before fans arrive at the stadium, arena or ballpark on game day.

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Social Science of the T-Shirt Cannon

I was with some English friends at the Knicks vs. Hawks Season Opener the other day, and sat in vague amazement, and no little amusement, as I witnessed the legendary “T-Shirt Cannon Ritual”. For those not familiar with this ritual it involves young cheer persons prancing around the court firing a sponsored tshirt into the crowd using an array of powered weapons.

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