Want to Work in Sports? Get Comfortable With Analytics

Those who know me professionally probably also know that I’ve been proclaiming the importance of sports business analytics for years. With every day that passes, it’s becoming more and more obvious that our industry will continue to see tremendous growth in this area, especially in the immediate future.

Read more

My Recap of SEAT 2015

Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics.

Read more

More Opportunities in Sports CRM and Analytics

Big data, analytics, CRM and other technology-driven marketing platforms have made a huge impact on sports business over the past few years, so it’s only logical that teams continue to add staff to support these initiatives. There is great demand for individuals that offer a combined skill set in technology, statistics and business with experience in sports.

Read more

Infographic Friday: Sports Loyalty Scoreboard

It’s time for another edition of Infographic Friday. Today’s content comes to us from Deloitte who created this Loyalty Scoreboard analyzing fan affinity and engagement. There are some very interesting statistics on the primary reason for team loyalty, fan tenure, and impact on spending, including key differences between professional leagues.

Read more