Lessons from the New Kyle Field

The long awaited opening of the redeveloped Kyle Field is almost here. On Saturday, Texas A&M University will unveil the largest redevelopment project in the history of college sports and the largest stadium in the SEC. It’s the people that transform any stadium from a building to a place, and on Saturday, it will be a place Aggies are going to be proud to call their own.

Read more

Avoid Mixed Messages Around Dynamic Pricing

On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was “Beat Dynamic Pricing- Purchase XXX Season Tickets Today.”

Read more

Final Four Activation Gallery

If you read this blog, there’s a good chance you also follow J.W. Cannon (@cannonjw) on Twitter and/or Instagram. He was out at the Final Four in Indianapolis the past few days and took a lot of great photos that really highlight all the partner activation taking place around the event. He was nice enough to let me share all of those photos here with you!

Read more