Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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How to Turn a Stadium Into a Year-Round Cultural Hub

For about seven Saturdays every fall, Sun Devil Stadium is a paradise of Arizona State University spirit as thousands of screaming fans cheer on the football team, but on any given weekday it sits quiet and practically vacant. ASU wants to change that and hopes to create a year-round cultural hub that draws people of all ages every day of the year after the stadium’s $250 million renovation is complete next year.

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