Outside the Venue Walls: Revenue at Your Doorstep

Previously left up to the fans to control, the tailgating experience is now a major focus for some teams and venue. Partnering with tech giants and hospitality consultants, these teams have found a lucrative new revenue stream outside the venue walls.

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How to Turn a Stadium Into a Year-Round Cultural Hub

For about seven Saturdays every fall, Sun Devil Stadium is a paradise of Arizona State University spirit as thousands of screaming fans cheer on the football team, but on any given weekday it sits quiet and practically vacant. ASU wants to change that and hopes to create a year-round cultural hub that draws people of all ages every day of the year after the stadium’s $250 million renovation is complete next year.

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The Role of Big Data & Mobile in College Sports: Part 5

Measuring and Monetizing Social Media – The new world of technology and social media has opened a vast array of opportunities to create revenue generation and to better steward collegiate partnerships.

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