According to my email inbox, most NBA teams have recently gone out to their fan databases with their single game ticket presales. Here is a sampling of the email creative being used to help drive what for most teams is their biggest single game ticket sales day of the year.
Note – many of these emails also came with supporting text to provide details not included in the image itself, and some teams sent essentially text-only emails, but I wanted to focus on the marketing tactics being used in the images themselves. Some are very team/brand focused while others focus on the schedule and opposing teams. I also included the subject line from each email for reference and will add more examples if/when I received them.
Philadelphia 76ers – “YOUR EXCLUSIVE PRESALE IS TODAY!”
Charlotte Bobcats – “Russell – Special Invitation to Individual Game Presale”
Houston Rockets – “Individual Game Tickets Presale Begins Now”
Indiana Pacers – “Your Pacers presale starts tomorrow”