Sixers Trust the Innovation Process

Yesterday, the Sixers opened their doors to an 8,000 square-foot space at their new Philadelphia 76ers Training Complex in Camden, New Jersey. These doors are opened thanks in large part to City of Camden Mayor Dana Redd who believes that, “great energy will come from the Innovation Lab and we can feel it already. We know that others will come, grow, and inspire to new heights here.”

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Cash Considerations for the Win

I know that many of you have already seen the tweets by the Portland Trailblazers welcoming “Cash Considerations” to the team after their trade with the Houston Rockets. But they weren’t the only account to get into the mix with this one. Here is all the great content that came out, prompted of course by the team’s original tweets.

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Using Sponsorship to Drive Franchise Growth

I’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a B2C (Business-to-Consumer) focus. However, today I received one that was quite unique and I can’t remember seeing this approach before. Take a look at the email below from the Philadelphia 76ers in conjunction with their new partner, F45 Training.

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