A Suite Director Becomes an Entrepreneur

Jessica Gaffney, formerly a premium seat executive with organizations such as the New York Jets and Aramark, has taken her lessons learned from the sports industry and started her own business that enables teams to increase engagement by delivering white-glove service to their most premium clients.

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Lightning Strikes Twice at Amalie Arena

Attendees of the 2013 ALSD Conference and Tradeshow will remember one of the show’s signature events – a visit to Amalie Arena, home of the Tampa Bay Lightning. The large-scale renovation of the arena, which included massive upgrades to experiential destinations and game presentation, was a main driver for the ALSD selecting Orlando-Tampa as its host region in 2013.

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The State of the Industry: Onwards and Upwards

The ALSD dubbed 2010 the year of “The Transformation.” We were in the wake of a period in which suites became prisons for some corporations, and premium amenities were considered contraband. We were beginning to see the industry approaching the intersection of sports and entertainment as we observed some major changes.

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