Don’t Be Afraid to Run a Re-engagement Campaign

This morning I receive an email from the San Antonio Spurs that a lot of teams are probably afraid to send out to their email database. It’s what’s known as a re-engagement email campaign. It’s designed to be sent to subscribers in your marketing database who haven’t taken any action in some period of time…

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Infographic Friday: The Billionaire Club and Soccer’s Gender Wage Gap

Time for another edition of Infographic Friday, and this week we have two very relevant sports business infographics to share courtesy of Statista. The first focuses on the wealth of club owners around the globe and the second on the gender wage gap in professional soccer.

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