Infographic Friday: The Billionaire Club and Soccer’s Gender Wage Gap

Time for another edition of Infographic Friday, and this week we have two very relevant sports business infographics to share courtesy of Statista. The first focuses on the wealth of club owners around the globe and the second on the gender wage gap in professional soccer.

Read more

NFL Unveils New Merchandise Designed by FIT Students

The NFL and the Fashion Institute of Technology opened a showcase last night to display new merchandise created to reach the next generation of NFL fans, with graphic elements designed by FIT students. The new product line is the result of the NFLxFIT Merchandising Design Contest, which challenged students earlier this year to create a new series of design treatments inspired by all 32 NFL clubs’ logos and fan cultures.

Read more

Sports Business Office Hours TODAY – Thursday, November 9th

Remember back in college when your professor would have extra time where you know they’d be in their office and available? You could use that time to ask questions about an assignment, prepare for an upcoming exam or just discuss any topics on your mind from lecture that week. Wouldn’t it be great to have office hours for work the same way we did for school?

Read more

WWE + KFC = Content Marketing Gold

In an era where brands are looking for the most creative ways to integrate their product into a brand’s content, I HIGHLY encourage you to watch some of the various ways that KFC has spliced themselves into original WWE content. They’ve been working closely together for quite a while now, but they hit another high note at SummerSlam, one of WWE’s top-four events of the year.

Read more