News and opinions on the business side of sports
10
Mar
Today’s post is courtesy of guest blogger Matt Weinberger. Make sure to check back next week for part 2 of his column.
The sports industry is an exciting place. Too often I get questions asking how one can go about getting into the industry. In response I have created my personnel list of nine things one [...]
9
Mar
I wanted to remind everyone that there are two sports business networking events scheduled for this week.
Our 2nd Atlanta event is tomorrow, Wednesday, March 10 from 5:30 to 8:00 PM at Meehan’s Public House in Sandy Springs. Click here for full details and to RSVP. We already have over 75 responses, so this should be [...]
8
Mar
I follow several different team fan pages on Facebook, both for personal interest and to see what different tactics teams are taking with their social media marketing. Yesterday during the course of my usual Facebook usage, I noticed the automatic “Become a Fan” suggestion that you see on the right. Because I am a fan [...]
4
Mar
It’s been a while since I published the results of the various polls that I run on this site, so now seems like a good time to do that.
This poll ran back in October, when there was some controversy surrounding the size and location of the enormous screen in Cowboys Stadium. It’s funny to see [...]
1
Mar
Have you noticed the slightly new look that ESPN has rolled out for their news articles? Take a look at the screen shot to the right (or click here to view the article). Right up top in prime viewing position, you can see:
Email/Print links (have been there for a while)
A Comments quote box with count
Twitter [...]
26
Feb
Here is a reply of this week’s sports business chat. We talked about Tiger’s press conference, the Winter Olympics and advice for job seekers. In total, we had over 30 people participate in the chat, so our tentative plan is to host a new chat every friday afternoon. Keep an eye on the Live Chat [...]
23
Feb
The most general principal of sports marketing on the team side is finding a way to promote and sell your brand without being dependent on winning, since the on-field results are outside of your control. It seems like along those lines, Canada may have made a mistake with their “Own the Podium” program. I had [...]
22
Feb
Have you been keeping an eye on The Business of Sports Event Calendar? If not, you should be. I’m going to start opening up the event calendar to include events beyond just our own networking event (of course, we happen to have two of those scheduled as well). Currently, we have four great events listed [...]
19
Feb
Rather than just giving you my opinions of the Tiger Woods press conference from this morning, I decided to ask everyone on Twitter what they thought. I felt that this would be a more accurate gauge of how the public viewed his statements. Feel free to share your response in the comments below, and thank [...]
17
Feb
The folks over at The Goldklang Group have been running a marketing campaign called “Be Your Own Fan” across the four professional baseball organizations that they represent. To support that initiative, they’ve created a great website called “Be Your Own Fan TV” (byoftv.com). Every two weeks, they release a new video that provides an inside [...]
- March 10, 2010
The Business of Sports - Atlanta Networking Event
- March 11, 2010
The Business of Sports - Dallas Networking Event
