WWE + KFC = Content Marketing Gold

In an era where brands are looking for the most creative ways to integrate their product into a brand’s content, I HIGHLY encourage you to watch some of the various ways that KFC has spliced themselves into original WWE content. They’ve been working closely together for quite a while now, but they hit another high note at SummerSlam, one of WWE’s top-four events of the year.

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Taking a Closer Look at the J.D. Power NFL Survey

Yesterday you may have seen an article by Darren Rovell on ESPN making the rounds with the headline “Survey: Protests top reason NFL ratings dipped”. Rather than focus on the headline, let’s take a closer look at the study itself and we can see how else this article could have been positioned, along with some potential challenges around the actual survey results.

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Cash Considerations for the Win

I know that many of you have already seen the tweets by the Portland Trailblazers welcoming “Cash Considerations” to the team after their trade with the Houston Rockets. But they weren’t the only account to get into the mix with this one. Here is all the great content that came out, prompted of course by the team’s original tweets.

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Sports Business News: Allstate and CONCACAF

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF. The agreement, negotiated by Soccer United Marketing (SUM), also includes a four-year renewal as the Official Home, Auto, Life and Retirement Insurance Partner of Major League Soccer (MLS) and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.

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