We are just one day away from fireworks, hot dogs, and hamburgers but no Fourth of July would be fun without something exciting to talk about with your family and friends. So this week on “Five for Friday,” we bring you news about the NFL’s first off-season sponsorship deal, increased incentive to visit Miami, and [...]

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On this week’s “Five for Friday” we talk about how this is a lackluster year for shoe endorsements as an NBA draft pick, how Apple landed a patent that could revolutionize sports, and the new plans for the Phoenix Coyotes. (Editor’s Note: This week’s Five for Friday post was delayed by one day so that [...]

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This week on “Five for Friday” we discuss a new sponsorship deal for the New York Giants, merchandise sales by the Los Angeles Lakers, and ESPN coverage of the U.S. Open. Perhaps most interestingly, we include the NBA’s decision to remove a courtside ban on advertising by spirit brand companies. Maybe increased liquor consumption by basketball viewers [...]

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Did you wear Starter gear as a kid growing up? Dallas Cowboys QB Tony Romo did, and since last year he has been helping the organization known as “Starter” work its way back into the sports industry mix. Be sure to make your way to the bottom of this week’s “Five for Friday” article which also [...]

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This week’s “Five for Friday” welcomes a sports marketing strategy that uses a celebrity lookalike to impress customers, a new Vitamin Water ad, as well as the new trend of corporate marketing on professional sports teams’ jerseys.
1. The Lie of the Tiger  - Discount clothing retailer, T.J. Maxx, has been advertising golf Polo shirts using a Tiger [...]

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This past Sunday marked the first Twitter Conference ever which focused entirely on Twitter as a business platform. The conference which was referred to as TWTRCON, was held in San Francisco and featured an amazing panel of guest speakers ranging from Guy Kawasaki of AllTop, all the way to celebrities such as M.C. Hammer. Having been [...]

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The NBA has a lot happening right now with their Conference Finals boiling over and with the spotlight of the sports world shining brightly in their direction. So with this week’s “Five for Friday” we will discuss an ownership acquisition involving the Cleveland Cavaliers as well as future plans for the league. We will also [...]

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Its time to kick off summer and with this week’s “Five For Friday” where you will read about a quick marketing move the Los Angeles Clippers tried as well as the details regarding what is necessary to make a professional Lingerie Football League successful.
 1. The Greatest Sports-Business Turnaround Ever - In October of 2007, William “Rocky” Wirtz [...]

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This week on “Five for Friday” we discuss the purchase of Yankee Stadium seats, the irony of sponsoring Dale Earnhardt Jr., the Dallas Cowboys, the Cincinnati Bengals and a legal steroid in baseball.

1. The Biggest Loser: Dale Earnhardt Jr. - In many sports the best players or teams to market are those which are doing well. People [...]

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Another week has flown by and so comes another “Five for Friday” article to deliver five of this week’s most interesting sports business stories.
1. College coaches are using Twitter to reach recruits - As this blog addressed on Monday, sports and Twitter have officially meshed. Professional sports teams have been slowly catching onto this rapidly growing [...]

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