Today’s post is from guest blogger Travis Yost, an Arizona State University graduate with his B.S. in Business Management. In the past, Travis has covered the World Series of Poker for BLUFF Magazine and acted as a contributor to the likes of Deadspin, KuklasKorner, and MSN FoxSports. Currently, he covers the Ottawa Senators for HockeyBuzz.com. Just [...]

Continue reading...

Today’s post is from guest blogger Brian Gainor, founder of Partnership Activation, a leading resource in sports business that showcases sports marketing and sponsorship trends, best practices, and creative activation tactics. Brian has also been featured as a guest writer for Darren Rovell’s CNBC SportsBiz column. Sports leagues and organizations are turning to Facebook to offer [...]

Continue reading...

Major League Soccer’s National Sales Center (MLSNSC), which I wrote about almost eight months ago, recently sent their fifth set of graduates into the difficult environment of selling soccer tickets in a down economy. To refresh your memory, the MLSNSC is (and I quote from their official website) “a highly selective 45 day sales training [...]

Continue reading...

With the NHL Playoffs starting today, it’s a great time to look at how the NHL differs from other major American sports leagues in crowning their champion. National Football League (NFL) Only 12 of 32 NFL teams make the playoffs each year. At 37.5%, the NFL has one of the lowest percentages of teams allowed into [...]

Continue reading...

Today marks the start of the Waste Management Phoenix Open, a unique PGA tournament on many levels. The tournament didn’t get its nickname, The Greatest Show on Grass, by attracting the same-old, ‘quiet please’, wine-and-cheese crowd. In some places, fans can stand literally three feet away from a player teeing off. Beer stands are never [...]

Continue reading...

Today’s post is courtesy of guest blogger Brian Gainor. Brian is the Founder of Partnership Activation Inc., a venture that provides sports business professionals with sponsorship and marketing best practices, unique activation tactics, and innovative ways to drive revenue for their business. He also works for GMR Marketing. As the sponsorship marketplace continues to mature [...]

Continue reading...

Today’s guest post is from Christopher Lamberth. Chris is the Director of Sports Business Development for Kansas City, Missouri-based 360 Architecture, a national leader in sports & athletic facility design. Recent projects include the new home of MLS’ San Jose Earthquakes, New Meadowlands Stadium (at right), Auburn Arena, BB&T Ballpark, and Basra Sports City. It’s fall [...]

Continue reading...

Everyone knows that the economy has had an effect on ticket sales in sports. From NASCAR to the NBA (unless you’re the Miami Heat), increasing the effectiveness and efficiency of your sales staff is one of the top priorities. Major League Soccer (MLS) is no different, but they are attacking the problem in a unique [...]

Continue reading...

Fantasy Football is here, hallelujah! I’m playing in two leagues this year (both all females) and the first of my two fantasy league drafts took place this past Sunday. Before we were accepted into the league, we had to agree to post at least three times a week on the message board, talk trash, and [...]

Continue reading...

Last week, LeBron James filled us in on “The Decision.” Well today, I’m filling you in on “My Decision.” Before I reveal “My Decision” let me tell you about the remarkable parallels in our stories: Young boy/girl growing up in a challenging, snowy climate (LBJ: Akron, Ohio, Me: Rochester, NY) Athletic talent obvious from an early [...]

Continue reading...