About the Owner

My name is Russell Scibetti, and I have a wide range of skills and interests in sports business, including CRM and database marketing, interactive and viral marketing, corporate sponsorships and activation, and applied market research.  I am a graduate of the Sports Business MBA Program at the W.P. Carey School of Business (Arizona State University) and while pursuing my degree, I spent a year working with the Arizona State Athletics Marketing Department managing the group’s CRM and email marketing efforts, as well as developing a new interactive marketing platform.  Over the past three seasons, I have  worked full-time for two professional sports organizations to manage and implement CRM and technology-based sales and marketing initiatives.

I am available for independent consulting work in any of the areas I’ve mentioned above.  I also love presenting on sports business topics and personal branding. I have been a guest lecturer at New York University and Farleigh Dickinson University, and I have presented at the Sports Careers Conference and SEAT Conference (Sports & Entertainment Alliance in Technology).

You can learn more about my background and experience on my LinkedIn profile.