About the Owner

My name is Russell Scibetti, and I have a wide range of skills and interests in sports business, including CRM and database marketing, interactive and viral marketing, corporate sponsorships and activation, and applied market research.  I am a graduate of the Sports Business MBA Program at the W.P. Carey School of Business (Arizona State University) and while pursuing my degree, I spent a year working with the Arizona State Athletics Marketing Department managing the group’s CRM and email marketing efforts, as well as developing a new interactive marketing platform.  For the past year, I have been working full-time for a professional sports organization to manage and implement CRM and technology-based sales and marketing initiatives.  I am also available for independent consulting work in any of the areas I’ve mentioned above.

Amanda Miller: Amanda is currently in her second year of the W.P. Carey Sports Business MBA at Arizona State University. She’s spent most of the last decade working in the soccer industry and as a color analyst for collegiate women’s basketball. She is currently working as a market research fellow with Navigate Marketing, and her claims to fame include making a basket at Cameron Indoor Stadium (so what if it wasn’t actually during a game), being a life-long Buffalo Bills fan (“I forgive you Scott Norwood”), and once interviewing Mugsy Bogues (the jury is out on who was taller). Amanda is currently searching for a post-grad job and has experience in building and maintaining relationships to maximize sponsorship and marketing operations. You can reach her via email at Amanda.Marie.Miller@asu.edu or on Twitter at twitter.com/amandamiller.