About the Owner

Russell Scibetti-Full-Hi-ResMy name is Russell Scibetti and I have an extensive background in sports business, including CRM and database marketing, interactive and digital marketing, social media, corporate sponsorship and activation, and applied market research. From 2006 to 2014, I worked for Arizona State Athletics, Comcast-Spectacor (Philadelphia Flyers) and the New York Jets to manage and implement CRM, database marketing, market research and other technology-based sales and marketing initiatives.

In 2014, I joined KORE Software as VP of Product Strategy, where I was responsible for the strategic vision, planning and development of the KORE ProSports Ticketing, Sponsorship, Suites & Premium, and Data Warehouse software products. In 2017, I launched a new division of the company called KORE Planning & Insights (KPI) that’s focused on business intelligence consulting services for sports and entertainment.

I earned my MBA in Sports Business from the W.P. Carey School of Business at Arizona State University and my Bachelor of Science in Computer Science from Rutgers, The State University of New Jersey. You can view my full professional bio on my LinkedIn page.

I love presenting on sports business, CRM, analytics, social media, career development and personal branding, and I am available for media appearances on a wide range of related topics. I have been a presenter, moderator or guest lecturer at the following conferences and universities:

Conferences and Events

Colleges and Universities

  • Arizona State University / WP Carey School of Business
  • Baylor University
  • Columbia University
  • Farleigh Dickenson University
  • George Washington University
  • Gonzaga University
  • Loughborough University – London
  • Montclair State University
  • Newbury College
  • New York Law
  • NYU Stern School of Business
  • Ohio University
  • Rutgers University
  • Samford University
  • San Diego State University
  • Stony Brook University
  • Temple University
  • University of Dayton
  • University of Minnesota
  • University of New Haven
  • University of Oregon
  • University of South Carolina
  • Virginia Commonwealth University
  • Washington University in St. Louis / Olin Business School
  • Wichita State University
  • York College

Publications, References and Media Appearances

Favorite Quote

This quote comes from the book “Bleachers” by John Grisham, and it sums up everything about sports that has motivated me to compete, whether it was on the field or in the business:

“Few of us will ever do anything that will be recognized and remembered by more than a handful of people. We are not great. We may be good, honest, fair, hardworking, loyal, kind, generous, and very decent, or we may be otherwise. But we are not considered great. Greatness comes along so rarely that when we see it we want to touch it. [He] allowed us, players and fans, to touch greatness, to be a part of it. He gave us all something great, something that we will always cherish. Hopefully, most of us will live long happy lives, but we will never again be this close to greatness. That’s why we’re here.”