LAFC Partners With YouTube TV

Big news in the world of media right yesterday, as LAFC struck a deal with YouTube TV to provide their local broadcast of games next season!

As reported in Variety, this deal will also include naming rights for the LAFC jerseys. In total, there will be 18 games broadcast in the Los Angeles market for all YouTube TV subscribers that pay the standard $35 per month for the service (there is no additional cost for the game content).

Via, LAFC owner and president Tom Penn said:

“This truly is a historic day for our club. YouTube TV is an ambitious and innovative brand that we are proud to showcase on the front of our jersey and in our community. We are excited to provide our fans with a new and creative way to watch all of LAFC’s matches in one place during our inaugural season.”

Via, Angela Courtin, the global head of marketing for YouTube TV said:

“When we talk about innovation, it goes beyond a traditional distribution deal and really looking at programming for LAFC fans both on and off the field. We think it’s going to be groundbreaking.”

This may be the first regional media rights deal in the US made directly with a streaming provider, but it definitely won’t be the last. Several streaming providers were in conversations with the NFL for their Thursday Night package, and there have been rumblings from other teams about creating their own OTT offerings for in-market broadcast. As more consumers “cut the cord,” these types of deals will become more and more viable for teams and leagues to pursue either in additional to or as an alternative to traditional television deals.