Why Data Warehousing is Crucial to the Fan Experience

Last fall at Leaders Week in London I had the chance to sit down with James Emmett, Editorial Director at Leaders, to talk about the impact of the changing data landscape in sports business, and how data warehousing and analytics can have an impact for teams.

They just recently posted the video interview, so I thought I’d also share it with you all here. I hope it’s useful in thinking about any current or future data initiatives your organization is considering.