Cash Considerations for the Win

I know that many of you have already seen the tweets by the Portland Trailblazers welcoming “Cash Considerations” to the team after their trade with the Houston Rockets. But they weren’t the only account to get into the mix with this one. Here is all the great content that came out, prompted of course by the team’s original tweets.

(Editor’s note: The Pistons also made a trade with the Rockets for cash considerations. Good call by the Pistons to join the conversation but not try to copy what the Trailblazers were doing.)

Plenty of good media coverage of this too, what’s usually referred to as “earned media”:

Nice job by the Trailblazers social media team! And as a bonus, good call by their HR department to put the recruiting spin on things: