It’s time for another edition of Infographic Friday. Today’s content comes to us from AmpThink who pulled together a lot of great fan behavior insights based on in-stadium wi-fi data. The infographic focuses on three main areas:
- Frequency of fan attendance
- Volume of visits
- Student behavior
I’m particularly surprised by the massive difference between the percent of fans who attended just one game (71%) vs. all six (2%).
Click on the image below to see the full-sized version and visit www.ampthink.com/wi-fi-data-holds-big-surprises-for-college-football-marketers/ to read all of AmpThink’s research and key takeaways.