Infographic Friday: Wi-Fi Data for College Football

It’s time for another edition of Infographic Friday. Today’s content comes to us from AmpThink who pulled together a lot of great fan behavior insights based on in-stadium wi-fi data. The infographic focuses on three main areas:

  • Frequency of fan attendance
  • Volume of visits
  • Student behavior

I’m particularly surprised by the massive difference between the percent of fans who attended just one game (71%) vs. all six (2%).

Click on the image below to see the full-sized version and visit www.ampthink.com/wi-fi-data-holds-big-surprises-for-college-football-marketers/ to read all of AmpThink’s research and key takeaways.