One of the great advantages of social media is its ability to provide digital marketing professionals with a great vehicle for connecting with fans in unconventional ways. Platforms like Twitter, Facebook and Instagram give consumers a reason to celebrate just about anything. Take for instance “National Hat Day”, which was trending on Twitter with the hashtag #NationalHatDay last week. So how were teams leveraging the hat day buzz to sell more gear and promote their brands?
Here is a quick rundown of some of the activity on Twitter…
Many teams spent the day having a little fun on Twitter to “celebrate” the #NationalHatDay:
The New York Jets & Altoona Curve brought a “historic” element to help tell the brand’s story:
A number of teams took advantage of the online buzz by offering discounts on team branded hats and merchandise:
Others took things a step further and gave away team product ranging from branded hats (and/or other merchandise) to tickets by encouraging fans to interact with the team in some form on Twitter, either by retweeting or asking fans to tweet images of their favorite hats:
A few teams like the Brewers and White Sox celebrated the trend by engaging fans with offers to replace old hats with new lids:
The Milwaukee Bucks and NASCAR took advantage of the occasion to introduce new merchandise:
The Anaheim Ducks went next level and offered a special ticket promotion in conjunction with National Hat Day:
As you can see, there are a variety of different ways to take advantage of moments like “National Hat Day” to engage a fan base on Twitter. Those who choose not to jump on events like this when they are trending on social media are missing the boat as they offer a quick, easy and inexpensive way to connect and have fun with fans.
With that, it should be noted that today is National Popcorn Day. How will teams celebrate through their digital platforms??? Stay tuned…
Chris Lindauer is a sports business veteran with nearly twenty years experience. His company, Sports Career Consulting, provides high school sports marketing teachers with resources to help educate the next generation of sports business leaders both in and out of the classroom. You can find him on Twitter at @sportsbized.