Sports teams often have some of the best graphic design staff. We see their talent in all forms, from infographics and emails to team posters and video boards. However, Anthony Zych of the Columbus Blue Jackets has found a new niche for his talents – digital game day posters. These posters all have a cool, vintage feel to them, with each one tailored to the specific opponent or theme of that night’s game.
Here are a couple of my favorites so far via the team’s Twitter feed:
— NHL Blue Jackets (@BlueJacketsNHL) November 22, 2015
— NHL Blue Jackets (@BlueJacketsNHL) October 31, 2015
The team smartly took advantage of the fan response to the posters by creating a contest to win prints of the posters and tickets to an upcoming game. After all, great content creates great data collection opportunities.